But bringing ideas to action and helping people to work together have become equally important to our customers, and therefore equally important in the products and experiences we build. We started as a place to remember everything, and that will never go away. Throughout the process of evolving our brand, we have looked to our past for inspiration for our future. That idea underlies all of our work here at Evernote, and we will never stop striving to deliver on its promise. Our purpose is simple: we’re here to help people focus on what matters most. It is always interesting seeing how some of the bigger brands approach massive overhauls like this with their brands across the board.Ĭhris O’Neill, CEO of Evernote, has also posted on the Evernote Blog: Especially when it’s a brand that touches the lives of over 225 million people globally, and one that generates significant love from customers, positive sentiment from industry observers, and a strong internal commitment.Ī lot of the iconography and typography shown off in the announcement post looks great. Today, we publicly launched our refreshed Evernote brand into the world.īrand refresh. Today, the company has announced and showcased the biggest ever visual change to their brand. In iPad, iPhone, Web Evernote Introduces a Refreshed and Revamped Branding TodayĮvernote has always been doing some lovely stuff when it comes to branding and their app interfaces.

Evernote logo process